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How to Write a Lead Like a Professional Blogger
Writing leads is a bitch. But I just wrote a great one. How do I know? You read the second sentence. And now you’re on the fifth. I’m on a roll. You’re into sentence number seven and I love you for...
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Top Content and Lessons Learned in 2014
I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too. I checked the analytics for the top content I...
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The Benefits of Guest Blogging (from a Veteran Guest Blogger)
Are you guest blogging? Perhaps you don’t know how to get started. Or maybe you saw some of the scuttlebutt about guest blogging last year and decided it was a no-no. Make no mistake. The benefits of...
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Headline Advice to Confuse You and Kill All Creative Impulses
What do I know about writing headlines? Yesterday I was asked to lead a headline writing session at a major marketing conference. I accepted. I’ve done it many times before and enjoy it. An infographic...
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20 Signs Your Web Content Writer Won’t Cut Through the Crap
I was on vacation in Vancouver with my family last week. We went to the famous public market on Granville Island. There’s a lot to see and do there. The market seems to offer every flavor of...
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Conversion Copywriting: Strategies to Create a Customer Comfort Zone
How are you feeling? If you’ve been here before and have come to know and trust me, you probably feel quite comfortable. Is it your first time? Now that’s an entirely different bale of hay. It’s human...
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The Emotions that Drive B2B Purchases
You’ve heard from me before on the need to push your readers’ hot buttons. I got into all kinds of writing strategies in Conversion Copywriting: Strategies to Create a Customer Comfort Zone. In case...
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How to Take Advantage of the Web’s Two Most Important Words
Two words: how to. Simple. Effective. Foolproof. Timeless. “How to” are the two most important words on the web. Experienced writers know it. Now you do too. Should every headline begin with “how to?”...
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Writing Killer Headlines for Your Web Content [Content Matters Podcast 02]
How many headlines have I written in my 25-plus years in copywriting? Andy, my partner in mousetraps and cheese, asked me this as we began the second episode of the Content Matters podcast. I couldn’t...
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125 Quick Tips to Sharpen Your Copywriting Skills
I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for: Studying how the best do what they do...
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The Best Copywriters Offer Great Copywriting Secrets
I was reviewing an essay by my daughter, a high school junior, when we got to talking about what makes for great writing. It was an interesting discussion. At least I felt that way. She probably just...
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How to Write a Presentation that Converts
Have you ever wondered how to write a presentation? I’m not talking about your obligatory reviewing-the-numbers or previewing-the-game-plan decks where you may be able to get away with a set of...
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Writing Fear (A Written List of Fears)
Scribophobia? Keyboard petrification syndrome (aka KPS)? That’s stupid. For lack of a better name, we’ll call it “writing fear.” Who cares what you call it. If you write, you get it. It’s frightening....
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Want to Know How to Make Your Written Content Great?
You would think everyone and every company would want to know how to create great written content. You’d be wrong. They don’t. I believe most companies simply want to create written content—blogs, for...
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The Ingredients of Great Written Content [Content Matters Episode 16]
If your written content isn’t great, it accomplishes very little, or nothing. In this episode, Andy and Barry talk you through the 14 ingredients you need to pour into your content, so it hits the...
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The Business Blogging Plan: 50 Best Practices
I must admit: I’m a latecomer to business blogging. I joined the party in 2011 and got off to a rocky start. Nearly all bloggers do. Five years later, I know what works. I’m working the strategies to...
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Digital Marketing Failure: Why the Glass is Half Empty
Creating content is a huge part of your digital marketing, yet most of it’s a waste of time. Ouch. Why? Did you catch the “Content, Shares and Links” study from Buzzsumo and Moz? It examined 1-million...
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Copywriter vs. Content Writer: Skills, Writing Fees and Expectations
Need content? You could enlist the services of a content writer. It probably won’t hurt a bit. But it probably won’t help either. Given the immense demand for content, millions of freelancers, small...
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32 Ways a Digital Marketing Consultant Can Help Grow Your Business
A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common...
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Lead Magnet Ideas, Titles and Templates to Capture More Leads
I’ve been bringing you lessons about lead magnets because they’re critical for growing your email list. I’m not done yet. I’m going to bring it in this one by offering a litany of ideas for lead...
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